The Grow Your Garden seed company recently conducted a situation analysis. It decided on its marketing goals too. What is its next step in the process?

to evaluate the implementation

to plan effective strategies and specific tactics to accomplish the strategic objectives

to conduct another situation analysis

The correct answer is B. To plan effective strategies and specific tactics to accomplish the strategic objectives

Explanation:

The purpose of a situation analysis is to understand deeply a business strengths, potential for growth, areas to improve, among others. Additionally, a business analysis is an important step in a marketing plan that is used for businesses to set and achieve goals according to their situation. In this context, after the situation analysis, the next step is to set goals for the business and then to decide on the strategies and tactics that will be used because without specific strategies it would not be possible to achieve the proposed goals.

Also, after the strategies have been implemented you can evaluate the results or implementation and conduct another situation analysis to verify the business grew or there was an improvement. Thus, the next step after setting goals is "To plan effective strategies and specific tactics to accomplish the strategic objectives."