Now you must make a recommendation to YelloW for an investment strategy to pursue for the ShipShape product. After reviewing your research, your team agrees that a market penetration strategy would be best for the ShipShape. Given the strategy your team has chosen, which of the following should you recommend to Yellow?

A. Develop a new product that features a dehydration detection system. Serious athletes would be interested in this new item.

B. Start selling the ShipShape using an online direct-from-manufacturer channel.

C. Add mp3 capabilities so users can listen to music from their ShipShape. Call it the ShipShape2.

D. Launch an ad campaign for the Shipshape that shows baby boomers using the product to monitor weight loss activities.

A. Develop a new product that features a dehydration detection system. Serious athletes would be interested in this new item.

Explanation:

Market penetration is defined as how successfully a product is sold in a particular market.

It considers sales volume as a measure of getting higher market share.

Various strategies can be used to penetrate a market. A company could reduce the price of a product or bring a new innovation that will drive sales.

In this scenario where you must make a recommendation to increase sale of ShipShape product, the best option is to develop a new product that features a dehydration detection system.

This will create a new demand for the product. YelloW will enjoy high sales as first introducers before other companies develop a similar product