Last winter, a guest at a nearby motel fell through the ice and was not rescued in time. The motel's name was included in news coverage of the death, resulting in negative publicity. Also, since the incident, the motel has not been able to rent out the room where the dead guest stayed. What should Dave and Betsy do with this information?

They should sell the info and make that cash cash money

C. Develop a crisis plan that includes a notification system, so anyone using the lake can notify Kozy Korner of an emergency, and a supply of rescue equipment like ropes.

Explanation:

Here is the full question:

"Management at Work Dave Nofgren and Betsy Muller-Nofgren run Kozy Korner, a bed-and-breakfast near Big Lake and several other lakes that are popular fishing spots. The mission of Kozy Komer is to be the most comfortable, most convenient place to stay in the Big Lake area. Dave and Betsy feel very fortunate to have been able to make a living doing something they love: meeting interesting guests and living by the lake.

There are two tourist seasons in the Big Lake area, one in the summer for open water fishing and another in the winter for ice fishing. The higher the occupancy rate, the more profitable Kozy Korner is. Empty rooms mean lower profits. For the past several years, Kozy Korner has experienced an average 80 percent occupancy in the summer and 60 percent occupancy in the winter. Dave and Betsy are setting goals and making plans for their business.

Last winter, a guest at a nearby motel fell through the ice and was not rescued in time. The motel's name was included in news coverage of the death, resulting in negative publicity. Also, since the incident, the motel has not been able to rent out the room where the dead guest stayed. What should Dave and Betsy do with this information?

A. Set a stretch goal that no guests will fall through the ice or suffer any other misadventure.

B. Ignore the possibility that a guest could have an accident since it is the guest's responsibility to stay safe outside the bed-and - breakfast's premises.

C. Develop a crisis plan that includes a notification system, so anyone using the lake can notify Kozy Korner of an emergency, and a supply of rescue equipment like ropes.

D. Set aside a rainy day fund in case an incident causes Kozy Korner to suffer bad publicity and occupancy rates fall."

Accidents can happen at anytime and this can be occasionally from time to time. When they do, they are usually unplanned. As such, Dave and Betsy cannot prevent them from happening. Hence, it is not option A

Whilsts it is the guest's responsibility to stay safe, Dave and Betsy cannot ignore the possibilty as any further accident increases the negative publicity they already have. Hence, option B is not economically wise

Option D is better than options A and B but it does not provide a viable solution to the negative publicity

With option C, Dave and Betsy actually provide a contigency plan in case any accident happens. Every business venture must have a contigency plan in place in the case of emergencies. Hence, option C is the proper response of Dave and Betsy