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12 February, 16:10

Why would a small business conduct less marketing research than a larger, established firm?

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  1. 12 February, 16:39
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    The reason is Marketing research is expensive.

    The established firm usually has a large amount of capital at its disposal, so they could do market research in order to strengthen their position.

    Small business on the other hand, usually struggle to even barely continuing their operation for the next month.
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