Regardless of the objective of an advertising campaign, each campaign's objectives must be:
A) sincere and emotional.
B) consistent with those of the available media.
C) either informative or persuasive but not both.
D) specific and measurable.
E) designed for use in both a pull and a push strategy.
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Home » Business » Regardless of the objective of an advertising campaign, each campaign's objectives must be: A) sincere and emotional. B) consistent with those of the available media. C) either informative or persuasive but not both. D) specific and measurable.