Suppose the Andrews company expands to other markets with good designs, high awareness, and easy accountability, what strategy would they be implementing?

a. Niche differentiation

b. Broad differentiation

c. Broad cost leader

d. Niche cost leader

Question

Ruben Medina

Business

19 March, 06:55

Suppose the Andrews company expands to other markets with good designs, high awareness, and easy accountability, what strategy would they be implementing?

a. Niche differentiation

b. Broad differentiation

c. Broad cost leader

d. Niche cost leader

+4

Answers (1)

Know the Answer?

Marques · Answer 1

The correct answer should be B. Broad differentiation

They want to be seen as better than others and also spread to other markets. This is why they would advertise these qualities that are mentioned in the question, so as to appeal to higher amount of people. Niche would be if they had a niche buyer base and if they stuck to them making products for them.

Suppose the Andrews company expands to other markets with good designs, high awareness, and easy accountability, what strategy would they be implementing?a. Niche differentiationb. Broad differentiationc. Broad cost leaderd. Niche cost leader

Suppose the Andrews company expands to other markets with good designs, high awareness, and easy accountability, what strategy would they be implementing?

a. Niche differentiation

b. Broad differentiation

c. Broad cost leader

d. Niche cost leader