The story of how prilosec otc successfully used sponsorship of bunco gaming, in particular the bunco world championship illustrates what principle of the ideal branding-through-sponsorship scenario

The principle that is ideal for branding through sponsorship scenario are the following;

- Taking advantage of the excellent overlaps that are between with the customer and the benefit of the brand

- The individual should be able to connect with the consumer in a meaningful and fun way

- Unique connections should be leverage between the brand and the consumer by means of building loyalty and favorable word