Hyun's Handicrafts is a company that provides custom linens for both businesses and individual consumers. Hyun does not make any products until she receives an order from the customer. What type of marketing strategy does this represent?

Question

Cynthia Duncan

Business

30 July, 15:01

Hyun's Handicrafts is a company that provides custom linens for both businesses and individual consumers. Hyun does not make any products until she receives an order from the customer. What type of marketing strategy does this represent?

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Answers (1)

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Thyme · Answer 1

Pull Strategy

Explanation:

The Pull Strategy is a marketing strategy which consists in having the customer seek the product by himself or herself.

The goal is to create consumer demand before kickstarting production.

In this case, we have a perfect example of a pull strategy, because Hyun will not start production unless it has proof of demand from a customer, the proof being a order.