A small herbal tea company created new blends of tea. Rather than spending too much time on the tea blends, it created stripped-down packaging with the new blends and did a limited launch to a group of users. This company was using which method to better insure its products hit the mark for its market

Question

Guest

Business

22 May, 22:02

A small herbal tea company created new blends of tea. Rather than spending too much time on the tea blends, it created stripped-down packaging with the new blends and did a limited launch to a group of users. This company was using which method to better insure its products hit the mark for its market

+1

Answers (1)

Know the Answer?

Zoey Cook · Answer 1

Answer: Lean Startup Methodology.

Explanation:

lean startup is a method used to introduce a new product to the market on behalf of an existing company which implements on developing products that some group of existing consumers already know so as to ensure that the market will already exist as soon as the product is launched by focusing on creating a stripped down product with minimal waste of time and limited launchingin order to measure how such product will rank in the market.

Here, the small herbal tea company employing a stripped down packaging with limited launch for users to ensure product hit market mark adopts the lean start up methodology