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17 June, 20:03

Which of the following is a marketing metric used to analyze website traffic and tracks the number of visitors who enter a site, and then leaves it? A. Bounce rate B. Sampling C. Predictive technology D. Cookies E. Longitudinal design

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  1. 17 June, 20:11
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    A. Bounce rate is the correct answer.

    Explanation:

    Bounce rate is a kind of network analytics that measures the percentage of the people visiting and leaving the website. The bounce rate is one of the major metrics which is used to know how properly the website is working. The bounce rate is determined by tracking the total number of single-page visits and then dividing it by the entire visits.
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