Analytical CRM provides customer segmentation, which divides a market into categories that share similar attributes such as age, location, gender, habits, and so on. By segmenting customers into groups, it becomes easier to create targeted marketing and sales campaigns, ensuring that you are not wasting resources marketing products to the wrong customers.

Question

Lea Huff

Business

21 November, 01:41

Analytical CRM provides customer segmentation, which divides a market into categories that share similar attributes such as age, location, gender, habits, and so on. By segmenting customers into groups, it becomes easier to create targeted marketing and sales campaigns, ensuring that you are not wasting resources marketing products to the wrong customers.

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Answers (1)

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Izabella Keller · Answer 1

The answer is true. It is a true statement.

Explanation:

Customer segmentation is a powerful marketing strategy that streamlines this process so you can reach the customers who are most receptive to your products and services. Once you have segmented your audience into smaller chunks, you can target these groups with customer centric marketing material.