a. a fixed amount of money paid to the site for placement of the ad.
b. a fixed amount of money paid to the site for every time a visitor clicks on the ad.
c. a fixed percentage the site gets paid for placing the ad.
d. a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
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Home » Business » Cost per action refers to a. a fixed amount of money paid to the site for placement of the ad. b. a fixed amount of money paid to the site for every time a visitor clicks on the ad. c. a fixed percentage the site gets paid for placing the ad. d.