Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

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Addison Brennan

Business

6 June, 01:17

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

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Davila · Answer 1

Marketing Channel

Explanation:

Many producers, sellers are not in direct contact. So, there is a need of intermediary for transferring goods between producers & consumers.

Marketing Channel is the intermediary group of people / individuals & firms / organisations: who are are indulged in process of making a product or service available to end use consumers, by ultimate producers.

It is also referred by its alternative name : Distribution Channel. The seller - buyer link created marketing channel is a crucial part for smooth functioning of market transactions.