Ben and Chris combined their love of football with a business venture. They purchased a small portable cart and began selling football memorabilia outside of the hometown stadium. Their first year went well, but the past two years have been a real struggle. Due to poor economic conditions including loss of jobs, ticket sales at the stadium are down, which has significantly hurt their sales as well. As a recent business school graduate, you explain to Ben and Chris that: A. this type of business is always high risk because it is seasonal B. this business does not fill a sufficient need for most people C. environmental circumstances are dynamic and tough to control D. social enterpreneurs are currently getting most of the attention
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