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20 May, 03:50

Brand equity is the: Question 3 options:

a) worth of the brand in actual dollars in the marketplace.

b) total dollars a company spends in promoting its brand name.

c) equity a company has in its stock price.

d) association a consumer places in a brand with an organization.

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  1. 20 May, 03:57
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    d) association a consumer places in a brand with an organization.

    Explanation:

    Brand equity referes to the commercial value of a brand that a costomer perceives from the brand name. it is the value associated with the brand and not its product or services.
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