a) worth of the brand in actual dollars in the marketplace.
b) total dollars a company spends in promoting its brand name.
c) equity a company has in its stock price.
d) association a consumer places in a brand with an organization.
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Home » Business » Brand equity is the: Question 3 options: a) worth of the brand in actual dollars in the marketplace. b) total dollars a company spends in promoting its brand name. c) equity a company has in its stock price.