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8 February, 09:09

Which factor is a social force that influences the marketing environment?

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  1. 8 February, 09:20
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    See answer below.

    Explanation:

    Social forces are demographic factors which influence the marketing environment. They include:

    - Changing Cultural Norms and Societal Issues

    - Customer Tastes and Preferences, - Demographics of Population

    Cultural norms and societal issues refer to the changes that occur in the beliefs and values of people, which in turn, influence their behavior.

    Customer taste and preferences refer to the changes in customer tastes and preferences and how the changes affect their product desirability.

    Demographics of population refer to the changes that occur in the composition of a given population of consumers and how these changes affect the way a product is marketed.
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