Which of the following is true with regard to a market segment? A market segment consists of consumers who respond in a similar way to a given set of marketing efforts. Dividing the market into segments reduces composite demand. Dividing the market into segments decreases the efficiency of the selling process. A market segment consists of consumers with dissimilar needs and preferences. Very few markets have segments.

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Business

20 June, 09:53

Which of the following is true with regard to a market segment? A market segment consists of consumers who respond in a similar way to a given set of marketing efforts. Dividing the market into segments reduces composite demand. Dividing the market into segments decreases the efficiency of the selling process. A market segment consists of consumers with dissimilar needs and preferences. Very few markets have segments.

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Jessica Juarez · Answer 1

Option A is correct. A market segment consists of consumers who respond in a similar way to a given set of marketing efforts.

Explanation:

Market segment is a portion of the greater market of similar products, which can be specialized using the overall attitude of the number of customers present in this market. The customers present in this market segment reacts in the same way, which means the choices of the people are same in this market segment.