Identify two characteristics of utilitarianism, two characteristics of virtue ethics, and two characteristics of deontology. Write one complete sentence for each characteristic identified.

Then, take the position that Starbucks is guided by utilitarianism and analyze how the notion of the moral good in utilitarianism leads to a unique approach to ethical problems. The way to do this is as follows:

First, present an ethical problem confronted by Starbucks.

Then, apply the characteristics of utilitarianism that you identified for this discussion in the attempt to solve this problem.

After this, analyze how the notion of the moral good present in utilitarianism, and the characteristics that you identified in particular, shape the approach to solving this problem ...

One claim of unethical practice done by Starbucks is that they do not give a chance for small coffee-shops and try to cease them out by acquairing them or competing aggressively. However in the case of buying the coffeeshops they evaluate the price of the shop generously.

In terms of utilitarianism, the action of buying out small shops through generous offer is considered not unethical, because if Starbucks sets up their business nearby the small shop, it will most likely suffer and by purchasing them it is actually a favor for coffeeshops.

The characteristics of utilitarianism is:

The end result of an action should be the most positive outcome for all the parties concerned

The action that leads to the end result is not as important as the result itself

Even though discussed issue is ethical in temrs of utilitarianism view, it is unethical in terms of deontology. Starbucks is causing the shut down of the local business and also discouraging its growth.

The characteristics of deontological ethics is:

The action is the most important focus of the ethical consideration

The result may not be the best but the entity/person in charge should take an ethical action

The third part is the virtue ethics. As per the virtue ethics, we cannot say that the action is ethical. This is not the only blame that Starbucks faces. They face allegation of exploiting coffee farmers, damaging the environment and mistreating their employees.

The characteristics of virtue ethics is

The moral value of the person/organization is more important than action or the result

Even if the action is unethical or the result is unethical, the moral of the person/company can still be correct.