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28 December, 05:41

Noticing that themed envelopes aren't selling well, Charles Payton decides to offer customers a special "letter writing" kit. He prices the kit-which comprises letter paper, matching envelopes, and pens-at $5, even though the combined prices of the individual items is $8. Which of the following pricing strategies is he using? A) optional product pricing

B) product bundle pricing

C) by-product pricing

D) dynamic pricing

E) captive product pricing

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  1. 28 December, 06:05
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    B) product bundle pricing

    Explanation:

    He is using product-bundle pricing in which various products are offered for sale in one combined unit that is usually marked at a lowered price compared to the sum of their separate purchase prices as here Charles Payton decided to offer customers a special "letter writing" kit comprises letter paper, matching envelopes, and pens at $5, even though the combined prices of the individual items is $8.
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