For many years, General Motors manufactured two versions of the same basic vehicle: the Humvee, used by the U. S. military, and the Hummer, available to the public. Because of this product, GM was part of both the _ and _ B2B markets.

Question

Donavan Anderson

Business

6 June, 12:10

For many years, General Motors manufactured two versions of the same basic vehicle: the Humvee, used by the U. S. military, and the Hummer, available to the public. Because of this product, GM was part of both the _ and _ B2B markets.

+2

Answers (1)

Know the Answer?

Marcelo Burton · Answer 1

Government; Commercial

For many years, General Motors manufactured two versions of the same basic vehicle: the Humvee, used by the U. S. military, and the Hummer, available to the public. Because of this product, GM was part of both the government and commercial B2B markets.

Explanation:

Government and commercial Business to Business (B2B) markets both are categorized under B2B's larger umbrella. In B2B, organization sell their products and services only to the businesses (either large or small) who used their products as the raw materials for their finished products or either they use them for their own benefits. As it can be clearly seen in this case, where General Motors are selling their products to two categories, they are selling to the government which is termed as government B2B buyer and to other business as well which are categorized as commercial B2B buyers.

For many years, General Motors manufactured two versions of the same basic vehicle: the Humvee, used by the U. S. military, and the Hummer, available to the public. Because of this product, GM was part of both the ___ and ___ B2B markets.

For many years, General Motors manufactured two versions of the same basic vehicle: the Humvee, used by the U. S. military, and the Hummer, available to the public. Because of this product, GM was part of both the _ and _ B2B markets.