Timothy is planning the pricing strategy for his company's products. He is directed by the management to add a premium (amount added to the actual market price of a product) to the price of their product. How can Timothy justify this premium price to the customer without making them feel cheated?
A.
sell the product at a much higher price (than the market price), and then offer a discount
B.
show customers the overhead costs that the company has to pay
C.
assure the customers of excellent after-sales service
D.
say that the product is an upgrade
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