Sammy's Soups markets just one product: canned soup. However, it markets 27 different varieties of canned soup. Based on this information, it is evident that Sammy's Soups has a a. deep product line but a narrow product mix. b. broad product line and a wide product mix. c. narrow product line but a deep product mix. d. narrow product line and a wide product mix.

Question

Andres Cannon

Business

22 May, 11:56

Sammy's Soups markets just one product: canned soup. However, it markets 27 different varieties of canned soup. Based on this information, it is evident that Sammy's Soups has a a. deep product line but a narrow product mix. b. broad product line and a wide product mix. c. narrow product line but a deep product mix. d. narrow product line and a wide product mix.

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Answers (2)

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Skye Barron · Answer 1

a.

Explanation:

Based on the scenario being described within the question it can be said that it is evident that Sammy's Soups has a deep product line but a narrow product mix. This is because he only offers one category of items, which are soup making his product mix all but non-existent, yet he offers 27 different varieties of soup which makes his product line very deep.

Aliza · Answer 2

A. Deep product line but a narrow product mix.

Explanation:

From the scenario given, it can be inferred that Sammy's Soups markets one product, however, they have 27 different varieties of the product. This implies that they possess a deep product line but a very narrow product mix.

When a company or business possesses one or a few products but different varieties within the product, it is said to have a deep product line but a narrow product mix.

One major disadvantage of this is that when the need for the product reduces, it affects the company's profits drastically because it has only one product in the market in different forms.