1. Which description best fits Chester? For clarity:
a. A differentiator competes through good designs, high awareness, and easy accessibility.
b. A cost leader competes on the price by reducing costs and passing the savings to customers.
c. A broad player competes in all parts of the market.
d. A niche player competes in selected parts of the market.
2. Which of these four statements best describes this competitor?
a. Digby is a niche differentiator
b. Digby is a broad cost leader
c. Digby is a niche cost leader
d. Digby is a broad differentiator
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