1. Which description best fits Chester? For clarity:

a. A differentiator competes through good designs, high awareness, and easy accessibility.

b. A cost leader competes on the price by reducing costs and passing the savings to customers.

c. A broad player competes in all parts of the market.

d. A niche player competes in selected parts of the market.

2. Which of these four statements best describes this competitor?

a. Digby is a niche differentiator

b. Digby is a broad cost leader

c. Digby is a niche cost leader

d. Digby is a broad differentiator

Question

Jordan Johnston

Business

4 January, 13:13

1. Which description best fits Chester? For clarity:

a. A differentiator competes through good designs, high awareness, and easy accessibility.

b. A cost leader competes on the price by reducing costs and passing the savings to customers.

c. A broad player competes in all parts of the market.

d. A niche player competes in selected parts of the market.

2. Which of these four statements best describes this competitor?

a. Digby is a niche differentiator

b. Digby is a broad cost leader

c. Digby is a niche cost leader

d. Digby is a broad differentiator

+3

Answers (1)

Know the Answer?

Benji · Answer 1

1. d. A niche player competes in selected part of the market.

2. c. Digby is niche cost leader

Explanation:

Niche players focus on small segments in the market. They outperform and dominate the market. Niche players focus on specific product and aims to satisfy market needs. The correct answer for question 1 is d. A niche player competes on selected parts of market. The niche cost leader is the company which aims to dominate the price sensitive market. They try to set price below from their competitors and make profits by increased sales.