The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is

Question

Guest

Business

26 May, 09:32

The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is

+4

Answers (1)

Know the Answer?

Jorden Vega · Answer 1

The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is cluster analysis.

The task of grouping a set of objects is clustering. Market segmentation is a marketing term, in which complete market setup is divided in to segments with consumers of similar demand.