The production head at the canned juice unit of True Foods Inc. would frequently stay back after office hours and experiment with new fruit juice flavors though this was part of the new product development team's job. As a result of these experiments, he came up with two new flavors of fruit juices, cherry-melon and melon-mint. After rigorous test marketing, which proved that the market would accept the new drinks, the product variants were successfully launched. Which ofthe following strategies does this scenario best illustrate? A. Intended strategyB. Emergent strategyC. Unrealized strategyD. Tactical strategy

Question

Colton Montes

Business

29 March, 00:20

The production head at the canned juice unit of True Foods Inc. would frequently stay back after office hours and experiment with new fruit juice flavors though this was part of the new product development team's job. As a result of these experiments, he came up with two new flavors of fruit juices, cherry-melon and melon-mint. After rigorous test marketing, which proved that the market would accept the new drinks, the product variants were successfully launched. Which ofthe following strategies does this scenario best illustrate? A. Intended strategyB. Emergent strategyC. Unrealized strategyD. Tactical strategy

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Answers (1)

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Alex Parker · Answer 1

B. Emergent strategy

Explanation:

Emergent strategy: The term "emergent strategy" is described as a specific pattern of action that is being developed over a period in any organization without any particular goals and mission, or in spite of particular goals and mission. However, an emergent strategy is also referred to as "realized strategy" and is often considered as a different strategy as compared to an intended strategy.

In the question above, the given statement represents an emergent strategy.