Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth, consumers still had some learning to do in order to make good use of the new brushing technique. The electric toothbrush is an example of a (n)

A) dynamically continuous innovation

B) nonradical innovation

C) competitive innovation

D) knockoff

E) discontinuous innovation

Question

Kierra Salas

Business

2 August, 12:23

Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth, consumers still had some learning to do in order to make good use of the new brushing technique. The electric toothbrush is an example of a (n)

A) dynamically continuous innovation

B) nonradical innovation

C) competitive innovation

D) knockoff

E) discontinuous innovation

+1

Answers (1)

Know the Answer?

Jaron Holland · Answer 1

A) dynamically continuous innovation

Explanation:

Dynamically continuous innovations occur when a new product is launched that changes consumer habits, but this change is not enough to change consumer consumption patterns. example, cable TV has been converted to satellites TV, which represents a technological innovation that has not changed the consumption pattern. The shift from a simple toothbrush to an electric toothbrush represents an invention but does not change how often you brush your teeth.