Say that you have invented a new snack food product and would like to market it to college students. What are some of the advertising messages you would create to entice consumers to purchase the product? What elements of existing student culture would you show and/or promise? How might your product change college culture moving forward?

Question

Damian

Business

23 November, 14:21

Say that you have invented a new snack food product and would like to market it to college students. What are some of the advertising messages you would create to entice consumers to purchase the product? What elements of existing student culture would you show and/or promise? How might your product change college culture moving forward?

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Grant Blevins · Answer 1

The ideal would be to create an advertising message that would bring value and engagement to the target audience that you want to reach, which in this case are young university students. Use more modern and informal communication, elements of youth culture, such as music, films and series, which add value to advertising to attract the desired audience.

It would also be important that advertising communication be carried out in colleges, through advertising on student radio or as a sponsor of sports games.

If the product is well aimed at meeting the needs of university students and has a positive response, in the future it can grow and be consumed by other students and thus become a product of value for young people.