What risks does southwest face? can it continue to thrive as a low-cost airline when tough economic times hit or other airlines mimic its business model?

As of now Southwest is a stage in front of their rivals. They can ascribe this to the choices they made to limit their cost, their clients have seen the advantages of these choices. Since flights run assuming regardless of the possibility that they are half full, the organization goes out on a limb of gaining low income for that flight. Since the organization remains in an endless value war with its rivals they are compelled to keeps ticket costs low, this could bring about lost income and a plausibility of cutting overhead and creation cost. This could likewise impact the planning of workers. The dread of expanding oil costs still stays high on the organization's radar.