How does a business's corporate culture affect employee satisfaction? How does a business's corporate culture affect customer satisfaction?

A business corporate culture is a set of values, beliefs and policies that guide an organization. It is not limited to the code of ethics and conduct of its management and employees but extend to how this code is being put into practice in the day-to-day operation of the company.

If the corporate culture of the business is positive like there is a clear definition of jobs, goals, and career path, then employee satisfaction will increase. It will create a positive environment where employees give their best in doing their jobs and employee turnover is negligible.

Having a positive corporate culture will resonate not only to the employees but also to the customers. The company will have a good reputation and will be talked about by satisfied clients. Thus, increasing its customer base and target market.

Having a negative corporate culture will generate the reverse output. Employee satisfaction is nonexistent. Employee turnover is high. Customer satisfaction is down and company reputation is negative.