If Young Explorers realizes that Gabby reacts better to social media than traditional marketing methods because of the ability to post relevant messages instantaneously, this would represent which difference between traditional and social media platforms?

a. Access

b. Social authority

c. Time to delivery

d. Credibility

e. Permanence

c. Time to delivery

Explanation:

One of the most relevant differences between traditional and social media platforms is delivery time.

This is a phenomenon that has caused many companies around the world to adopt the strategy of having a presence on social media, due to the presence of the potential audience on these platforms and the ability to post relevant messages instantly, which corresponds to greater interaction between company and consumer, faster engagement and marketing communications, lower cost, greater value creation and greater ease of attracting potential audiences.

The correct answer is c. Time to delivery.

Explanation:

Obviously, the information will reach people more quickly and accurately, since contact is direct, which is not possible in traditional media such as a television commercial. One of the main advantages is that due to direct contact, it is possible to influence the purchase decision using persuasion techniques widely known in the field of marketing. Young Explorers should focus on these new media in order to attract potential buyers in the future.