You are the brand manager of a major grocery store chain and have a meeting planned with your boss. you want to convince him or her to allow you to run a coupon campaign to drive sales across the soup brands you manage. your boss is not enthusiastic about coupon campaigns, but is willing to listen to a formal presentation from you explaining how and why your coupon campaign should be approved?

In this question, ideal as the brand manager of a large supermarket chain, you should present to the boss your proposal to execute a coupon campaign to boost sales in the soup brands, first showing all the advantages that this strategy would bring for sales, as offering discount coupons to customers is a way of encouraging purchase, so soup sales would increase significantly in the short term, and in the long run, it could be argued that customers who buy soup encouraged by coupon, they could like the product and consume it more often, so in the long run it would also achieve customer loyalty.