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27 April, 07:21

Integrated Brand Promotion

a. is only important for national advertising campaigns.

b. pertains only to campaigns involving three or more media options.

c. uses various promotional tools, including advertising, in a coordinated manner to build and maintain brand preference and loyalty.

d. Is regulated on a federal level by the Federal Trade Commission (FTC).

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  1. 27 April, 07:34
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    The correct answer is C. Uses various promotional tools, including advertising, in a coordinated manner to build and maintain brand preference and loyalty.

    Explanation:

    The promotion is an element or tool of marketing that has as specific objectives: to inform, persuade and remind the target audience about the products that the company or organization offers them, pretending in this way, to influence their attitudes and behaviors, for which It includes a set of tools such as advertising, sales promotion, public relations, direct marketing and personal sales.
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