Halloween is coming and the Wrigley Co. knows that their target market engages in limited decision making when buying candy for Halloween. This Halloween, Wrigley Co. wants to bump up the sales of some of the less popular candy brands offered by the company. These brands include Skittles, which is not part of the consumers' evoked set. If you were a marketing consultant hired by the Wrigley Co., what will your advice be based on what you've learned about the consumer decision making process

Question

Cervantes

Business

20 April, 16:28

Halloween is coming and the Wrigley Co. knows that their target market engages in limited decision making when buying candy for Halloween. This Halloween, Wrigley Co. wants to bump up the sales of some of the less popular candy brands offered by the company. These brands include Skittles, which is not part of the consumers' evoked set. If you were a marketing consultant hired by the Wrigley Co., what will your advice be based on what you've learned about the consumer decision making process

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Answers (1)

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Camille Boyer · Answer 1

There are a lot of ways to improve the situation. Some examples are explained below.

Explanation:

To begin with, try to stimulate as much as possible the kids of the audience that is going to buy the candies. In the case that the kids arrive at home and say that they love those candies or they really wanted then the parents will go and buy them those, even if it is also for other kids. In other case, the company can also promote the purchase of those candies alongside the purchase of the most buyed candies, so that means that, if a person goes to buy a candy there can be an offer of buying the two candies together or even to reduce the price when buying a great amount of only the less wanted candy. All those examples will in fact try to stimulate the decision making process of the consumers regarding the factors that determinate that process, such as personal factors, etc.