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27 March, 22:07

Furthermore, 75% have adequate knowledge about your product and 65% say they like the product. Half say they intend to buy the product and 45% of the market actually buy it. What aspect of the hierarchy of effects should be the promotional objective?

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  1. 27 March, 22:25
    Behavioral Phase


    Based on the information provided it can be said that the aspect that should be the promotional objective is the Behavioral Phase, which targets those actual purchases. This would be the best option since the vast majority of the public already knows about the product and likes it, but less than half actually go through with the purchase. Therefore targeting this aspect of the hierarchy of effects will demonstrate the best results.
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