In the context of a sales orientation, which of the following statements is true of marketing? a. Marketing is concerned with focusing on customer relationship management. b. Marketing is concerned with customer wants and needs while meeting organizational objectives. c. Marketing is concerned with selling things and collecting money. d. Marketing is concerned with achieving customer satisfaction using minimal advertising.

Question

Macdonald

Business

26 January, 01:31

In the context of a sales orientation, which of the following statements is true of marketing? a. Marketing is concerned with focusing on customer relationship management. b. Marketing is concerned with customer wants and needs while meeting organizational objectives. c. Marketing is concerned with selling things and collecting money. d. Marketing is concerned with achieving customer satisfaction using minimal advertising.

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Answers (1)

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Oz · Answer 1

c. Marketing is concerned with selling things and collecting money

Explanation:

Marketing: It is a business process in which the company's motive is to increase sales and earns profit to a large extent. Along with it, it focuses on the long term customer relationship, maximum customer satisfaction.

But in the given question, we have to tell in context to a sales orientation which means we have to focus on the sales part only.

By going through the options, option c is appropriate and fits the given scenario which is mentioned in the question.

So, option c is correct and rest options are wrong.