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14 February, 02:16

A book on how to invest in collectibles spends several weeks on best seller lists. The paperback book was originally released for $9.99. A reduction of the price to $9.79 had little effect total revenue, which remained the same. This is due to the book having:

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  1. 14 February, 02:30
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    inelastic demand

    Explanation:

    Price elasticity of demand (PED) measures the proportional change in quantity demanded when the price of a product or service changes:

    when a 1% decrease in price, increases quantity demanded in a smaller proportion, the PED is said to be inelastic. when a 1% decrease in price, increases quantity demanded in a larger proportion, the PED is said to be elastic. when a 1% decrease in price, increases quantity demanded in the same proportion, the PED is said to be unit elastic.

    In this case, the decrease in price (-2%) barely increased the quantity demanded, therefore, the PED is inelastic.
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