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Today, 04:22

Franchise

Is what type of organization

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  1. Today, 04:45
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    Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.
  2. Today, 04:45
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    A franchise is a type of business that is owned and operated by an individual (franchisee) but that is branded and overseen by a much larger-usually national or multinational-company (the franchisor).
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