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3 December, 13:52

Concept testing involves placing a product in a place where consumers will buy it.

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  1. 3 December, 14:15
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    That statement is false

    Concept testing does not involve placing a product in a place where consumers will buy it.

    During the concept testing, the product still hasn't entered the market yet. In order to test the product, most companies will conduct a secret research and invite the potential customers to the company in order to test the product
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