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13 June, 11:33

After using market research to identify the target audience for his advertising campaign, jorge will next use this information to A) assess the potential effectiveness of his ad campaign. B) buy advertising time. C) develop creative advertising copy. D) set explicit and measurable objectives for the campaign. E) develop PSAs for distribution in lieu of advertising.

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  1. 13 June, 11:42
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    D. Set explicit and measurable objectives for the campaign.
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