When managers organize divisions according to the types of customer to whom they market their products, they are focusing on a product structure?

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Kamora Whitney

Business

8 August, 03:37

When managers organize divisions according to the types of customer to whom they market their products, they are focusing on a product structure?

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Wesley Frost · Answer 1

When managers organize divisions according to the types of customer to whom they market their products, they are focusing on the product structure: market structure.

The market structure is an organizational structure in which each kind of customer is served by a self-contained structure.