Less than 18 percent of voluntary customer contributions in a recent year went to renewable energy development in the duke power of indiana program called gogreen power. this is an example of a benefit of an ethical organization. eco-friendly program development. greenwashing. a successful ethical marketing campaign.

Question

Buttercup

Business

23 June, 09:45

Less than 18 percent of voluntary customer contributions in a recent year went to renewable energy development in the duke power of indiana program called gogreen power. this is an example of a benefit of an ethical organization. eco-friendly program development. greenwashing. a successful ethical marketing campaign.

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Answers (1)

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Cain · Answer 1

Option C. Greenwashing

Explanation:

The reason is that the company has labelled its products with the green technology or environment friendly product, which it is not. So the perception of customers who buy environment friendly products are now not reluctant to purchase the company products who has deceived the people by saying that their product is environment friendly product. So the correct option is option C.

Example:

ExxonMobil in the past has said that it has successfully reduced its green house gas emission but in fact, they increased green house gas emissions in the year. So they were trying to increase their sales by deceiving people that they are moving towards environment friendly operations.