Irene Rosenfeld, the CEO of Kraft, compares the sales figures for Oreos in China against the sales figures for Oreos in the United States, and she concludes that the original Oreo cookie may not work in China.

The correct answer is Compare performance and standards.

Explanation:

Control is a cyclical and repetitive process. It is composed of four elements that follow one another:

Setting standards: It is the first stage of control, which sets the standards or criteria for evaluation or comparison. A standard is a standard or criterion that serves as the basis for the evaluation or comparison of something. There are four types of standards; which are presented below:

Quantity standards: As production volume, quantity of stocks, quantity of raw materials, number of hours, among others.

Quality standards: As control of raw material received, production quality control, product specifications, among others.

Time standards: As standard time to produce a certain product, average time of stocks of a particular product, among others.

Cost standards: As production costs, administration costs, sales costs, among others.

Performance evaluation: It is the second stage of control, which aims to evaluate what is being done.

Comparison of performance with the established standard: It is the third stage of the control, which compares the performance with what was established as a standard, to verify if there is deviation or variation, that is, an error or failure in relation to the expected performance.

Corrective action: It is the fourth and last stage of the control that seeks to correct the performance to adapt it to the expected standard. Corrective action is always a measure of correction and adequacy of any deviation or variation in relation to the expected standard.