Companies that decide to pursue global marketing efforts have a choice of several ways to initiate building international business organizations. These alternatives give ample choices for the firm to match financial resources, envisioned outcomes, and comfortable risks.
Which of the following descriptions of global marketing alternatives is (are) accurate?
a. An exporter markets domestically produced merchandise to customers in other countries.
b. In a joint venture, the company shares risks, costs, and management with partners.
c. To create an overseas division, a company buys an existing firm in a foreign country.
d. In an acquisition, a company sets up an independent facility outside its home country.
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