According to starbucks chairman howard schultz, "consumers now commonly engage in a cultural audit of [product and service] providers. people want to know your value and ethics demonstrated by how you treat employees, the community in which you operate." discuss the concept of social responsibility marketing and how it impacts both companies and consumers.

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Wifey

Business

22 June, 21:10

According to starbucks chairman howard schultz, "consumers now commonly engage in a cultural audit of [product and service] providers. people want to know your value and ethics demonstrated by how you treat employees, the community in which you operate." discuss the concept of social responsibility marketing and how it impacts both companies and consumers.

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Aylin Case · Answer 1

Social responsibility marketing includes developing businesses with a positive relationship to the society in which they operate, which means the business act for the benefit of society at large.

The result is: satisfied consumers because the the society in general gets benefit from the company and successful company, because social responsibility means ethical success of the company.