Bioplus Inc. has introduced a new anti-aging cream in the market with a price that is higher than those of similar products from its competitors. At which position should Bioplus Inc. include the price in its sales message?

late in the message, after most of the advantages of a product have been discussed.

Explanation:

The stardard procedure for introducing a higher price especially for new products is to include it after sharing the advantages of the new product.

It is essential because the core message that people or intending buyers want to hear are the benefits of the new product and how it can work better than what they have been using before.

The pricing should come at a later stage after which most of the information have been shared and not at the begining otherwise, it will scare intending buyers away due to its high price coupled with the fact that there exist similar product for other brand with lower prices in the market.