With respect to the roles in the family decision-making process, the individual who performs the physical act of buying the product is called the
a) decision maker.
b) influencer.
c) purchasing agent.
d) gatekeeper.
e) consumer.
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Home » Business » With respect to the roles in the family decision-making process, the individual who performs the physical act of buying the product is called the a) decision maker. b) influencer. c) purchasing agent. d) gatekeeper. e) consumer.