Because services like cruises and car rentals are perishable, many marketers use
A. pricing strategies to match supply with demand.
B. service quality to extend the life of the product.
C. incentives to encourage staff to deliver according to standards.
D. training to standardize delivery.
E. machines to replace people for standard transactions.
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Home » Business » Because services like cruises and car rentals are perishable, many marketers use A. pricing strategies to match supply with demand. B. service quality to extend the life of the product. C.