Senida is approached by a sales person to buy some perfume. The sales person uses the foot-in-the-door technique of gaining compliance to make Senida feel a need to buy the perfume. The sales person is taking advantage of the principle of ___ to persuade Senida to buy the perfume.

Question

Blake Ayers

Business

3 May, 09:52

Senida is approached by a sales person to buy some perfume. The sales person uses the foot-in-the-door technique of gaining compliance to make Senida feel a need to buy the perfume. The sales person is taking advantage of the principle of ___ to persuade Senida to buy the perfume.

+4

Answers (1)

Know the Answer?

Arianna Steele · Answer 1

Senida is approached by a sales person to buy some perfume. The sales person uses the foot-in-the-door technique of gaining compliance to make Senida feel a need to buy the perfume. The sales person is taking advantage of the principle of cognitive dissonance to persuade Senida to buy the perfume.

Explanation:

Cognitive dissonance is the state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to conduct decisions and attitude change.