8. You are the leader of a marketing strategy for a new brand of high-end sunglasses. Currently, you are in the control process of your marketing plan. What step would you avoid during this time?

The step you should highly avoid is risking the product. Surely you're going to have complacency that you have your product in the market but you should never pay your whole budget.

Not only you'll be bankrupt but your product might not be successful in the vend. You should work your way up step-by-step.