A large FMCG company decides to test market Kora, a new brand of face cleanser, to be launched soon. The company initially distributes a few free samples to some prospective consumers. Later it offers the product to the customers at a discounted price and observes that not only more than seventy percent of the customers are purchasing it but the same number are also satisfied using it. The company keeps using this process 3-4 times to obtain a correct count of the number of people purchasing the product repeatedly. Which of the following testing methods is being used here?

a. sales-wave research

b. full test marketing

c. simulated testing

d. parallel testing

e. controlled testing

Question

Mcdowell

Business

18 April, 18:40

A large FMCG company decides to test market Kora, a new brand of face cleanser, to be launched soon. The company initially distributes a few free samples to some prospective consumers. Later it offers the product to the customers at a discounted price and observes that not only more than seventy percent of the customers are purchasing it but the same number are also satisfied using it. The company keeps using this process 3-4 times to obtain a correct count of the number of people purchasing the product repeatedly. Which of the following testing methods is being used here?

a. sales-wave research

b. full test marketing

c. simulated testing

d. parallel testing

e. controlled testing

+1

Answers (1)

Know the Answer?

Tiffany Nichols · Answer 1

b. full test marketing

Explanation:

A test marketing is a method that is used to check the variability of the product or services in the market and is essentially done prior to its worldwide layout and to test in the market region or in a densely populated region These are generally those items of sales that include the daily use consumers products like the soft drinks and fall under consumer packaged goods that are sold every day.